Role of product designer in speeding KPIs
Imagine a problem
Imagine you open a domino's app, craving the favorite dish. But as you navigate, the menu is cluttered, the checkout process is confusing, and the payment screen takes forever to load. Frustrated, you close the app and switch to another. Domino's lost a sale—and not because of the pizza.
Why is KPI my problem?
This is where a designer plays the crucial role. Every tap, scroll, and interaction a user has with a product affects key business metrics. Companies track these through KPI (Key Performance Indicators) - numbers that tell what’s working and what’s not. If a users skips, conversions drop, or any retention rates decline, these metrics signal a problem. And more often than not, it’s a UX problem.
What can we designers do?
Good UX doesn’t just make a product look nice; it optimizes these KPIs. A smoother checkout can reduce drop-offs, a well-placed call-to-action can increase logins, and an intuitive dashboard can boost user engagement. Every decision influences how fast a business grows.
Every time I have a chat with VP or PMs, I realize that KPIs are like a health check. A rise in engagement? That’s a sign of a profitable user experience. A spike in support tickets? That’s an indicator of a bad or confusing interface. I work backstage as a designer to improve these metrics, and the faster these positive KPIs increase, the sooner a company makes profits.
Conclusion
A designer’s job isn’t just to solve user problems—it’s to drive the business success. Speeding KPIs ensures that design decisions don’t just improve usability but also boost growth and revenue at a fast rate. When UX aligns with business goals, both users and the company win.
