Connecting emotions of people with the designs
I understood this early
Back when I was an architect, I worked on a renovation project where my client was deeply attached to a small courtyard in their old house. It wasn’t much grand. Just a space with a tree he had grown up with. When we suggested expanding the area, adding glass walls to bring in more light, and integrating it into the living area, his reaction was unforgettable. The look on his face when he saw the render said it all. He felt an emotional connection, seeing a cherished part of his house reimagined without losing its essence.
Emotions of a feature
A good example of emotional connection in UX is Spotify’s “Wrapped” feature. Every year, it compiles users’ listening habits into a very beautifully designed, personalized story, showing their top songs, favorite genres, and total listening time.
It’s not just data; it’s a reflection of their memories, and moments throughout the year. Users don’t just check their Wrapped out of curiosity—they share it, celebrate it, and even feel nostalgic about the music that defined their year.
My thoughts
Think about how a simple loading animation can turn frustration into patience, or how a success message makes completing a task feel rewarding. Emotional design isn’t just aesthetics—it’s anticipating human reactions and designing moments that make the experience more natural and engaging.
In the future, emotion-aware AI and adaptive interfaces will take this even further. Imagine a system that detects frustration and adjusts interactions in real time, or a product that remembers emotional cues to personalize future experiences. The best designs isn’t only about making things efficient, it’s about making people feel heard, understood, and valued.
