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Lean based approach in the design industry

Why lean approach?

Time is always the biggest constraint in product design, and I’ve learned that a lean approach isn’t just a methodology—it’s a necessity. Instead of chasing perfection in the first attempt, I focus on rapid iterations, quick validation, and constant learning. The goal is simple: build just enough to test, learn fast, and refine based on very real feedback. ⏳

Existing journey

In my current company, this lean approach has been crucial. Rather than spending months on a polished but untested solution, we create small, quick prototypes 🎯, get them in front of users, and iterate based on insights. This not only saves time but ensures that every design decision is backed by real-world validation, KPI numbers and not just theory.

My thoughts

Lean UX isn’t just about moving fast—it’s about focusing on what truly matters 🚀. A polished, pixel-perfect design is meaningless if it doesn’t solve the right problem. By releasing small, testable versions early, we learn from real interactions instead of making risky assumptions.

It also builds trust within the team and stakeholders because they see progress in action, not just abstract ideas. Instead of spending weeks refining an idea that may not work, we stay adaptable, ensuring every iteration is an improvement over the last. Lean UX allows us to reduce risk, optimize effort, and make meaningful design decisions based on reality, not theory. In a fast-paced environment, it’s the only way to stay ahead.

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