Why a designer needs to listen to the users?
Users lives his problem daily
No matter how much research a designer does, users live their problems every day. They experience frustrations, inefficiencies, and workarounds that designers might never even consider. Instead of assuming we know what’s best, simply listening to users can unlock insights we’d never find on our own.
Airbnb’s search for a breakthrough
In its early days, Airbnb struggled with low bookings. The team initially thought that it was a UI issue, but after talking to hosts, they discovered something unexpected—the photos of listings were terrible. Instead of tweaking UX, they sent professional photographers to take better pictures. Bookings skyrocketed.
Designers are translators, not just creators
A designer's job isn’t just to create from scratch in Figma. It’s to listen, observe, and also refine. We often think innovation comes from big brainstorming sessions, but in reality, some of the best solutions come from simply understanding what users are already trying to do.
Users reveal problems, we craft solutions
Users might not always suggest the perfect UI fix, but they highlight problems and gaps that lead to better ideas. Sometimes, the simplest question—"What frustrates you the most?"—can uncover pain points we never considered and lead to a game-changing design decision. By observing how users naturally work around an issue, we can design solutions that feel intuitive rather than forced. The best UX doesn’t just solve problems—it blends seamlessly into the way people already think and behave.